About us

Wellness walks
Embrace on the beach

Rooted in Community. Focused on Wellbeing.

“Community is much more than belonging to something; it’s about doing something together that makes belonging matter.” – Brian Solis

Feel Good Norfolk is a not-for-profit social enterprise born out of lived experience and driven by a simple mission: to make wellbeing truly accessible to everyone, regardless of income, background, or health status.

My name is Sarah Groves, and I’m the founder and director of Feel Good Norfolk. My journey into wellbeing work is deeply personal. When I was 15, my mum took her own life after many years of struggling with her mental health. That loss profoundly shaped my life and led me to face my own emotional and mental health challenges. Over time, I found a path to healing through various wellness practices such as yoga, reflexology, time in nature and other supportive therapies. These experiences helped me process grief, rebuild resilience, and reconnect with a sense of hope.

But I also saw how hard it is to find the right support, particularly non-medicalised support – especially when money is tight or you’re navigating trauma, illness, or emotional distress. Becoming a wellbeing practitioner in 2009 meant a whole new world opened up to me, but I realised that world can be rather exclusive and so, in 2019, I founded Feel Good Norfolk to change that. I wanted to create a space where people can easily find and access the wellbeing businesses of Norfolk, and to build a community where we start to make real connections and conversations.

You can also meet the team to see the amazing individuals behind Feel Good Norfolk.

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