February is all about love, and in our podcast conversation with Sauna Box founder, Tom Sutton, we explored how practices like saunas, ice baths and yoga can cultivate a deeper sense of care and presence in our daily lives – all ways we can show ourselves some love. What emerges from Tom’s experiences is a compelling reminder: self-love isn’t just a feeling – it’s an actionable practice.
From criticism to compassion
Tom shares that his approach to self-care has shifted dramatically over the years. Coming from a high-pressure, results-driven background in construction project management and fitness, his inner dialogue used to be harsh and critical. Over time, practices like yoga and mindful breathing helped him transition to a kinder, more supportive mindset.
This shift is central to self-love. Rather than punishing ourselves for discomfort or imperfection, we can celebrate our choices and effort. As Tom explains, it’s about treating yourself with the same care you’d offer someone you love – a philosophy echoed by Jordan Peterson: “Look after yourself like you’re looking after someone you love.”
Embracing Healthy Discomfort
Ice baths and saunas are not just wellness trends – they’re exercises in resilience and self-compassion. By intentionally stepping into discomfort while controlling breath and staying present, we practice overcoming challenges without judgment. Tom highlights that this approach extends beyond the sauna or ice bath: “If I can bring that self-love into how I act with my daughter, why wouldn’t I apply it to myself?”
The key takeaway: discomfort doesn’t have to be punitive. It can be a mindful practice in courage, patience and care.
Rituals and Creating Personal Space
A recurring theme in the conversation is the power of ritual. Creating time and space for ourselves – even small gestures – reinforces self-love. Whether it’s a dedicated yoga corner, a favorite reading chair or a pop-up ice bath, these personal rituals signal to the mind and body that this is your time to reset and recharge.
Tom emphasizes that rituals aren’t just about luxury – they’re about consistency and presence: “Even if you don’t have a sauna at home, create a space and make the time for yourself every day. It doesn’t need to be expensive, but it needs to happen.”
Mindfulness in action
Self-love also comes from presence. Tom cites a favorite Stoic quote by Marcus Aurelius: “How you do anything is how you do everything.” Mindful attention in small daily actions – whether yoga, washing dishes or arranging a favorite item – translates into a greater ability to approach life with care, patience and intention.
It’s about noticing the little things, celebrating small victories and bringing awareness to moments that might otherwise pass unnoticed.
Community and guidance
While self-love is personal, support and guidance amplify its impact. Tom notes that the encouragement he provides to participants in ice baths or sauna sessions helps people overcome perceived limits safely and confidently. Shared experiences – whether with a professional guide, a friend or family – reinforce the value of self-care and the joy of stepping into new challenges.
Bringing it all together
Tom’s insights remind us that self-love is a practice that combines kindness, presence and ritual. It’s about:
Transforming self-criticism into encouragement.
Embracing discomfort with care and mindfulness.
Creating personal spaces and daily rituals.
Practicing presence in even the smallest tasks.
Sharing support and guidance with others.
Whether it’s a sauna, an ice bath a yoga mat, or a quiet corner of your home, these practices cultivate a mindset that allows us to thrive – not just for ourselves, but in our relationships and daily lives.
As Tom beautifully puts it: “If you don’t look after yourself, you can’t look after anyone else. It has to start there.”
